Matthew Schissler | How Small Businesses Compete in a Crowded Market

Matthew Schissler

Small businesses face intense competition, but Matthew Schissler believes they have unique strengths that give them an edge. By focusing on agility, personalized service, and niche expertise, small businesses can outperform larger competitors.

Agility is a significant advantage. Unlike corporations burdened by bureaucracy, small businesses can pivot quickly in response to market changes. Schissler emphasizes that businesses that adapt rapidly stay ahead of trends and customer needs.

Personalized service is another differentiator. Small businesses can build stronger customer relationships, providing a level of care that larger companies struggle to match. A business that takes the time to understand its customers’ needs creates long-term loyalty and a competitive advantage.

Specialization is key. Businesses that dominate a niche position themselves as industry leaders. Schissler encourages small businesses to refine their offerings, focusing on what sets them apart rather than trying to compete on scale.

Innovation also plays a critical role in staying competitive. Whether through creative marketing strategies, digital engagement, or unique customer experiences, small businesses must continually evolve to maintain their edge.

Schissler believes that those who embrace new technologies and trends can carve out lasting success. By embracing agility, delivering exceptional service, and leveraging niche strengths, small businesses can thrive—even in competitive markets.